Search Engine Optimization (SEO) Fundamentals 6 Sections65 Lessons26 Quizzes1 Week
Curriculum
- 6 Sections
- 65 Lessons
- 1 Week
Expand all sectionsCollapse all sections
- DAY 1: How Search Engines Work18 Items
- 1.1Lesson 1.1: Crawling, Indexing, and Ranking
- 1.2Quiz 1.120 Minutes5 Questions
- 1.3Lesson 1.2: Search Results, Features, and Search Intent
- 1.4Quiz 1.220 Minutes8 Questions
- 1.5Lesson 1.3: Ranking Systems, Core Updates, and SEO Myths
- 1.6Quiz 1.320 Minutes5 Questions
- 1.7Lesson 1.4: Beyond Google: Bing, AI Answers, and Other Discovery Surfaces
- 1.8Quiz 1.420 Minutes8 Questions
- 1.9Lesson 1.5: The SEO Process, Ethics, and Professional Practice
- 1.10Quiz 1.520 Minutes5 Questions
- 1.11Following a URL Through Google Search
- 1.12Understanding Search Intent Through the Rater Guidelines
- 1.13Canada-specific details most textbooks don’t give you
- 1.14Drill Set: Which stage failed?
- 1.15Lab 1.1 SERP anatomy log
- 1.16Lab 1.2 Index status investigation
- 1.17Lab 1.3 Intent and page type matching
- 1.18Lab 1.4 Discovery surfaces comparison
- DAY 2: Keyword Research and Content18 Items
- 2.1Lesson 2.1: Keyword Research and Intent Mapping
- 2.2Quiz 2.120 Minutes5 Questions
- 2.3Lesson 2.2: Helpful Content, E-E-A-T, and On-Page Elements
- 2.4Quiz 2.220 Minutes8 Questions
- 2.5Lesson 2.3: Content Strategy, Topic Clusters, and Content Audits
- 2.6Quiz 2.320 Minutes5 Questions
- 2.7Lesson 2.4: Writing for Search: Structure, Plain Language, and Featured Snippets
- 2.8Quiz 2.420 Minutes8 Questions
- 2.9Lesson 2.5: Images, Video, and AI-Assisted Content
- 2.10Quiz 2.520 Minutes5 Questions
- 2.11Reading the Search Console Performance Report
- 2.12Writing for People: A Before-and-After Study
- 2.13Canada-specific details most textbooks don’t give you
- 2.14Lab 2.1 Keyword research workbook
- 2.15Lab 2.2 On-page element audit
- 2.16Lab 2.3 People-first content brief
- 2.17Lab 2.4 Topic cluster and content calendar
- 2.18Lab 2.5 Image and media optimisation audit
- DAY 3: Technical SEO18 Items
- 3.1Lesson 3.1: Crawl and Index Controls
- 3.2Quiz 3.120 Minutes5 Questions
- 3.3Lesson 3.2: Page Experience, Structured Data, and Site Architecture
- 3.4Quiz 3.220 Minutes8 Questions
- 3.5Lesson 3.3: Improving Site Speed in Practice
- 3.6Quiz 3.320 Minutes5 Questions
- 3.7Lesson 3.4: JavaScript, Rendering, and Website Platforms
- 3.8Quiz 3.420 Minutes8 Questions
- 3.9Lesson 3.5: Technical SEO for Online Stores
- 3.10Quiz 3.520 Minutes5 Questions
- 3.11Reading a PageSpeed Insights Report
- 3.12A Guided Tour of WordPress SEO Settings
- 3.13Canada-specific details most textbooks don’t give you
- 3.14Drill Set: Technical diagnosis
- 3.15Lab 3.1 Technical crawl audit
- 3.16Lab 3.2 Core Web Vitals and mobile review
- 3.17Lab 3.3 Structured data for a local business
- 3.18Lab 3.4 Rendering and platform check
- DAY 4: Off-Page and Local SEO19 Items
- 4.1Lesson 4.1: Links and Link Quality
- 4.2Quiz 4.120 Minutes5 Questions
- 4.3Lesson 4.2: Spam Policies, Manual Actions, and Recovery
- 4.4Quiz 4.220 Minutes8 Questions
- 4.5Lesson 4.3: Google Business Profile and Local Ranking
- 4.6Quiz 4.320 Minutes5 Questions
- 4.7Lesson 4.4: Bilingual and Multi-Regional Sites with hreflang
- 4.8Quiz 4.420 Minutes8 Questions
- 4.9Lesson 4.5: Canadian Marketing Law for SEO: CASL, Deceptive Marketing, and Fake Reviews
- 4.10Quiz 4.520 Minutes5 Questions
- 4.11Reading a Backlink Profile
- 4.12Responding to Reviews: A Worked Example
- 4.13Canada-specific details most textbooks don’t give you
- 4.14Drill Set: Allowed or not?
- 4.15Lab 4.1 Backlink profile review
- 4.16Lab 4.2 Google Business Profile audit
- 4.17Lab 4.3 Citations and review responses
- 4.18Lab 4.4 Bilingual site and hreflang plan
- 4.19Lab 4.5 Marketing compliance review
- DAY 5: Measurement and Your Digital Marketing Career in Canada17 Items
- 5.1Lesson 5.1: Google Search Console in Depth
- 5.2Quiz 5.120 Minutes5 Questions
- 5.3Lesson 5.2: Google Analytics 4 for SEO
- 5.4Quiz 5.220 Minutes8 Questions
- 5.5Lesson 5.3: KPIs, Dashboards, and Honest Reporting
- 5.6Quiz 5.320 Minutes5 Questions
- 5.7Lesson 5.4: SEO Audits, Prioritisation, and the 90-Day Plan
- 5.8Quiz 5.420 Minutes8 Questions
- 5.9Lesson 5.5: SEO and Your Digital Marketing Career in Canada
- 5.10Quiz 5.520 Minutes5 Questions
- 5.11Exploring the Google Analytics Demo Account
- 5.12Anatomy of a Monthly SEO Report
- 5.13Canada-specific details most textbooks don’t give you
- 5.14Lab 5.1 Search Console and GA4 baseline
- 5.15Lab 5.2 KPI dashboard and monthly report
- 5.16Lab 5.3 Career portfolio and job market scan
- 5.17Lab 5.4 Small Business SEO Audit and 90-Day Plan (Capstone)
- FINAL EXAMINATION1 Item
